White Paper Essay Example | Topics and Well Written Essays - 1250 words - 1

White Paper - Essay Example Next, David DeVore notes the importance of identifying fans and amplifying the digital brand. Some important objectives in this case include provision of relevant and useful content to engage fans, using email to share previous content with fans, and enlisting the help of brand fans. Rishi Shah identifies the shares five steps that digital marketers can use to grow their email lists successfully. These include offering gifts to website visitors in exchange for their email address, offering relevant gifts, creating their own unique gifts, hosting their files, and collecting leads. Jen Ribbie observes that content marketing does not have to be an expensive undertaking. She picks out commitment to content, using engaging, entertaining and/or educational content, recycling success stories in other formats, involving the audience, and focus on quality as key to creating content. Phil Daniels suggests that responsive design is essential to ensuring user-friendly experience on the mobile browser. To develop a responsive site, sufficient investment, strategic planning around the organization and content, enhancing technical support, and monitoring mobile trends on the site are necessary. Aaron Lee talks states that mobile phones have become a major communication tool, as shown in figure 1. about how social media can help brands gain a competitive edge by listening and responding to consumer expectations, creating trust, value, and community around their brand, and personalizing the consumer’s experience. The email list is important in deepening relationships with the consumer. The data collected from the digital marketing audience should be used to create value by turning it into smart data. The data can be used to improve the brand’s engagement, meaning, and relevance to the consumer in their online experience, email correspondence, and advertising. Trevor Yager